Pomegranate is not a popular fruit in Kenya. However, it is available in any major supermarket. It is a fruit that has gradually gained popularity across the world. Pomegranate’s major markets include Europe, the United States, and Canada. Other markets that have embraced the fruits include India, Malaysia, Japan, and the United Arab Emirates, among others.
The fruit’s health benefits have been cited as one of the reasons behind the growing interests in the fruit. It is apparent that healthy living and eating healthy is one of the trending waves across the developed and developing countries.
As such, pomegranate seems to be considered as the “superfruit” due to its high nutritional value and health benefits. It is a fruit that was once considered a “difficult to eat” fruit; however, this narrative seems to have changed gradually.
Other industries that have tapped into the fruit are the pharmaceutical and cosmetic industries. There is a growing interest in these industries to have the fruit as one of the ingredients due to the health properties. This too has accounted for the popularity accorded to the fruit.
Due to the foregoing, growth expectations for the pomegranate market are encouraging, since the market is demanding – and is expected to continue to demand – an increasing amount of “super fruits” because of their health and beauty benefits, which pomegranates offer in abundance. The markets that now have good prospects for increasing their consumption of pomegranate, and thus represent an opportunity for both established and emerging exporters, are the European markets, especially Germany, and the United States.
Pomegranate, red fruit with a hard and touch layer originated in the native of the Persian people. It is also considered as one of the oldest fruits in the world. Scientists figured out that pomegranate fruit has more health benefits than other fruits under the same category. It was at this point that the fruit became a better option on the table.
In Africa, South Africa is one of the major producers of pomegranate. However, Kenyan farmers are gradually appreciating the economic benefit the fruit has to offer. Kisumu is one of the counties where small scale farmers have adapted pomegranate farming. Apparently, a pomegranate fruit goes for almost Ksh 100 (USD 1.00).
The fruit is fleshy; however, the juice and seeds are the only parts that are edible. Scientists have proven that a glass of pomegranate juice contains more antioxidants than cranberries, red wine, blueberries, and green tea. Apart from the health benefits, the fruit is delicious and tasty.
The fruit is also rich in vitamins A, C, and E as well as folic acid. Additionally, pomegranates have anti-oxidants, anti-viral as well as anti-tumor properties.